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10 things about... Add-on Treatments
Skin care professionals that offer service selections such as facials,… 1 With facials, professionals can incorporate a specialty mask, glycolic peel, microdermabrasion, or invigorating oxygen blast....
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Relationship Marketing 1, 2, 3! Client Attraction, Retention, and Upsells
I ncreasing revenue is important for skin care professionals and… ATTRACTING NEW CLIENTS Attracting new clients is imperative to keeping a business running. It is important, however, to attract the...
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The Digital Marketing Circle of Life: Turn Clicks into Cash!
One of the first things I tell attendees at any… Digital marketing is subtle; those who win at the digital marketing game see it as a marathon and not a sprint. They are strategic, not desperate. They...
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A Step-By-Step: Menopausal Skin
Menopause brings about a series of hormonal changes that transform… The three main hormones affected in menopause are estrogen, progesterone, and testosterone. Estrogen has several forms and effects...
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Empowered in the Face of Menopause
Menopause is a time when a woman transitions into the… Although menopause is an inevitability for women, it is not something that is typically discussed. For example, not many people know that in the...
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An introduction to... Menopausal Skin
The average age that a woman begins menopause is 51.… During the second phase, women’s testosterone becomes more prominent, causing sebaceous glands to secrete thicker sebum, causing oily skin (and...
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Exhibitor SPOTLIGHT
The Miami International Congress of Esthetics and Spa tradeshow is… Cryo Freeze Globes by Bio France Lab is a professional tool artisanally designed for the beauty field. This massager assists with...
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Retention Marketing: Focus on the Clients You Have, Not the Ones (You Think)...
Running a service business without an effective retention marketing plan… So many companies put all of their resources into making the initial sale, only to become complacent and ignore the customer...
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Eyeshadow Techniques for All Eye Shapes
Applying lipstick and nail polish has long been recognized as… Almond eyes: Accent this perfect eye shape by concentrating a warm, mid-tone to the crease. Round eyes: Blending the shadow beyond the...
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Managing the Skin During Menopause
Menopause is defined as the point in time when a… Therefore, it is not uncommon that a woman begins to experience hot flashes and night sweats, psychological changes, insomnia, mood swings, difficulty...
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Knowing Which Corrective Serum or Treatment to Recommend: Vitamin C,...
When clients seek professional skin care, they also expect comprehensive… Here is a guide to help professionals understand the differences between some of the most common corrective ingredients....
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Will drinking water flush toxins from the body and improve oily and acne...
Water is a powerful ally to Earth, communities, human bodies,… HOW WATER WORKS IN THE HUMAN BODY A person drinks a copious amount of water. The water passes through the esophagus and pyloric sphincter,...
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Siliconized Pullulan Film-former Developed for Long-wear Lip Formulations
Shin-Etsu Silicones of America, Inc. has recently premiered its advanced,… The patented TSPL-30-ID silicone film former has excellent resistance to water and oil-offering formulators, simultaneous...
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How to Successfully Cross-Promote Team Bookings
Cross-promotion within the spa’s team is one of the best… MATCHING NEW CLIENTS CORRECTLY Professionals often act possessively over a client or behave awkwardly when a client receives a service from...
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